Watch: Zeller short film celebrates the very best of Melbourne small business culture

Operating a small business can be gruelling, costly, and complex. Australian entrepreneurs are challenged by big business competition, dense rulebooks, and ever-changing economic tides, which threaten to extinguish good ideas before they can flourish. If you’re reading this, you’re likely well aware of the hardships involved. You may even be taking a breather from your own enterprise, a hard-earned reprieve from the daily grind.

There is, of course, another side to the small business story: one defined by community, service, and the intangible rewards of operating an independent enterprise. A new short film, commissioned by payment tech provider Zeller, celebrates those attributes.

Rathdowne Village focuses on the small businesses populating Rathdowne Street in Melbourne’s inner north, a shopping strip emblematic of the city at large.