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South Australian wholesale bakery Balfours has been acquired by Aus Pie Co, opening a new chapter for the 170-year-old enterprise, its employees, and the state’s emblematic Frog Cake.
Balfours will reportedly move under the Aus Pie Co banner in August, joining Western Australian brand Mrs Mac’s in the company’s growing portfolio.
Speaking to 7NEWS, Aus Pie Co CEO Bruce Feodoroff said the company intended to expand Balfours’ horizons beyond the South Australian market.
Feodoroff did not discount the possibility of redundancies at the company, which has factory operations in Adelaide’s Dudley Park and two cafes across the city.
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