Mars bars, Snickers, and other chocolate classics will soon come in paper-based packaging

Mars Wrigley paper packs

Mars remains the most popular offering, reveals the company.

Chocolate manufacturer Mars Wrigley Australia has confirmed it is focusing on transitioning its entire Australian-made chocolate bar portfolio to paper-based packaging, as it starts rolling out its new look and feel for its medium and large Mars, Snickers and Milky Way bars.

The newly packaged bars will be available nationwide at all leading supermarkets and convenience stores and have already begun landing on shelves.

The announcement coincides with Mars Wrigley Australia also revealing it will be investing a further $28.8 million at its Ballarat factory in regional Victoria this year, building on more than $67 million invested since 2021.

The manufacturer has been operating in Ballarat for more than 40 years and employs just under 400 associates in its Ballarat factory.

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