The Very Good Nursing Bra raises $20,000 on Kickstarter to make compostable underwear

The world’s first 100% plastic-free, compostable nursing bra that’s designed to support mums-to-be, nursing mums and their babies, will go into production after The Very Good Bra founder and CEO Stephanie Devine’s Kickstarter campaign reached its ultimate goal of raising $20,000.

On a mission to revolutionise the way women think about bras and to make an impact on landfill, Devine launched The Very Good Bra in May 2018 on Kickstarter. Within 30 days, more than 700 customers flocked to the business to buy the bra. 

The Very Good Bra specialises in making underwear using only botanically sourced materials such as organic cotton, natural rubber, and cellulose sewing thread, which means no toxins are created through manufacture and processing. 

Devine told SmartCompany she was delighted to see the Kickstarter campaign reach its goal this week. 

“I’m enormously grateful.