July founders Athan Didaskalou and Richard Li. Source: supplied.
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Fast-growing Australian luggage brand July has unlocked another milestone by adding a new retail outlet in New York to its increasingly global footprint.
And while July has had a presence in the US market since 2021, according to co-founder Athan Didaskalou, this New York moment is particularly sweet for a number of reasons.
“For any Australian brand, it’s a coming of age moment when you are at a stage to open in the US, let alone something as resource-demanding as physical retail,” he said on LinkedIn on Tuesday.
With his characteristic frankness, Didaskalou said the brand he founded with Richard Li in 2018, “shouldn’t be here”.
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