ACMA fires warning shot at Starlink for breaching advertising rules

telstra starlink low orbit satellite

Source: SpaceX

The Australian Communications and Media Authority (ACMA) has issued a warning to Starlink — Elon Musk’s low-orbit satellite internet provider — for breaching advertising rules.

Launched in 2021, Starlink has become a popular telecommunications solution, particularly for those in rural areas. Here in Australia, it has become a major competitor for NBN Co’s own Sky Muster satellite system.

According to the communications watchdog, Starlink has failed to comply with the Telecommunications Consumer Protections (TCP) Code by not indicating an end date for a promotion from June 2023.

A few weeks later, in July, Telstra and Optus announced upcoming partnerships with Starlink.

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