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Boost Mobile has entered into Federal Court proceedings against Optus over the telco’s use of the word ‘boost’ in a recent marketing campaign. Boost’s founder, Peter Adderton, has been vocal about the alleged trademark infringement, saying Optus is “embarrass[ing] themselves.”
The telco showdown began publicly on Friday when Boost Mobile issued a statement regarding Optus’ new Internet Boost and Mobile Boost product offerings. These allow customisers to “maximise” their current NBN or mobile speeds for a short period of time for an added charge.
Optus first announced the new offerings on February 22, with Boost Mobile filing an intellectual property dispute with the Federal Court on February 24.
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