Source: Facebook
Australia’s Bonza airline has cut five routes from its roster, just months after the low-cost carrier entered the market and launched a high-profile marketing campaign to win passengers from its incumbent competitors.
Bonza will cease operations of five of its 27 routes as of August 1, chief commercial officer Carly Povey announced Thursday.
Affected routes include Sunshine Coast — Coffs Harbour, Sunshine Coast — Port Macquarie, Sunshine Coast — Tamworth, Cairns — Mackay, and Toowoomba Wellcamp — Whitsunday Coast.
There is no “sustainable demand at present” to sustain those Queensland services, Povey said.
However, Bonza says the change will allow it to devote further resources to high-performing routes, namely its Sunshine Coast — Albury and Melbourne (Avalon) and Melbourne (Tullamarine) — Port Macquarie services.
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