article-article-body
Ticketing giant Ticketek has confirmed there was no digital queue for pre-sale passes to Taylor Swift’s upcoming Australian shows, after ardent fans complained they were unable to purchase tickets despite waiting for hours in a virtual lobby.
Pre-sale tickets to Swift’s Eras Tour dates in Sydney and Melbourne went live on Wednesday, with Ticketek claiming more than four million people attempted to secure a ticket over the course of the day.
The platform advised fans to visit the webpage 15 minutes before the sale kicked off, but many Swifties, believing getting in earlier would help them secure a pass, visited the site far earlier.
Handpicked for you
Taylor Swift ticketing rush shows need for new concert solutions, says EQL co-founder
As Taylor Swift fans battle for tickets to the Australian leg of her massive Eras Tour, one local startup founder says legacy ticketing platforms are "fundamentally broken" and unable to handle the incredible demand for today's hottest events and products.
Demand for Maison de Sabré phone cases jumps 44% after BLACKPINK cameo
Maison de Sabré has seen a 44% jump in phone case demand after BLACKPINK sported them in Australia, proving the huge power of K-pop fandom.
COMMENTS
Reader comments will be back online shortly. In the interim send us any tips or feedback via news@smartcompany.com.au.