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Is Toyota starting to go off? The giant Japanese car brand is still the best-selling in the country, but 2023 is not looking like a great year for Toyota. It has tumbled from controlling 21.7% of our market in 2022 to 17.2% in 2023.
As the next chart shows, almost all Toyota models have sold fewer units this year than in the previous year, with the chief exception being the Corolla Cross, which hadn’t been introduced this time last year.
The Corolla Cross, by the way, looks like smart marketing. Rescue one of your most iconic brand names from a dying class of vehicles (small hatchbacks) and stick it on a booming class of vehicles (small/medium SUVs). The
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