Source: Unsplash/Jakob Owens
article-article-body
Asked to choose between a brown Birkenstock and a pink stiletto, most people would be able to make a fairly quick decision. In this year’s Barbie movie, Weird Barbie challenges Stereotypical Barbie to make this very choice. To Barbie, the high heel represents a life of beach fun and dance parties, while the sandal means “knowing the truth about the universe”.
That the film’s director Greta Gerwig used a Birkenstock Arizona sandal to represent the truth about life says it all about this “ugly” orthopaedic shoe.
Birkenstocks have been the footwear of choice for the “brown rice” or hippie set for decades, but this negative image has recently morphed into something very different.
Handpicked for you
A look under the hood as Klaviyo heads for IPO
Klaviyo is a SaaS platform designed to assist e-commerce brands in collecting customer data for targeted marketing communication across email, SMS, and push notifications.
This Barbie is impressed: Personalised selfies make movie marketing campaign a hit
The campaign to promote the film kicked into full swing last week with the launch of the official trailer, a poster campaign and the pièce de résistance: the immediately trending Barbie Selfie Generator.
COMMENTS
Reader comments will be back online shortly. In the interim send us any tips or feedback via news@smartcompany.com.au.