Tony Jaques

When a reputational crisis strikes it’s very human to look for a quick fix. But the problems now facing Qantas are a vivid lesson for companies everywhere. 

How many more times will we have to hear some struggling organisation announce that a cyber breach or data leak was caused by failure at a third-party contractor?

When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.

Australia’s banks have doubled down on the reasons they believe they should not be required to tell customers or potential customers why they can’t have basic banking services.

Businesses that should have the resources and experience to avoid being unprepared for major catastrophes found themselves engulfed in crises this year.

CEOs in general have been shown to have very low credibility, but that doesn’t mean their words won’t have dramatic consequences.

The “rebrand that wasn’t” was in fact only a symptom of a deeper cultural problem inside the Bureau, and it unleashed a much broader concern that had long been bubbling below the surface.

While cases likely cause little reputational damage to celebrities, overzealous trademark actions can cause real embarrassment for some of the world’s biggest brands.

With Qantas buffeted by a storm of cancellations, lost luggage, call-centre delays, layoffs and outsourced jobs, the airline seems to be showing no signs of moving to a crisis footing.

ESG reporting has become an established cornerstone of corporate issue communication. But is it achieving its purpose and does it risk going the same way as previous sustainability initiatives?

More than half the people surveyed worldwide said capitalism today does more harm than good, and no amount of PR or marketing spin looks set to shift that.

The issue of debanking has been highlighted by a recent crypto-trader's case against Westpac and ANZ. How will Labor approach it?