Taylor Swift cracked open the marketing vault with her 1989 Google puzzle campaign

taylor swift vault

Taylor Swift accepts the Song of the Year award for "Anti-Hero" from Timbaland and Nelly Furtado onstage during the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. Source: Jeremy Smith/imageSPACE/Sipa USA

It’s no surprise to anyone that US singer-songwriter Taylor Swift is also a marketing maestro.

From breaking the internet as fans scrambled to secure tickets for her ongoing Eras tour to causing a literal earthquake at one of her concerts, there’s nothing Swift cannot do.

Swift recently made history by snagging nine awards at the MTV VMAs 2023, including Artist of the Year and Album of the Year for her album Midnights. And just when you thought there was nothing left for her to do, she pulls out Easter eggs from the proverbial hat. (Don’t ask me what they mean. I don’t know what they mean — but hey, that’s the power of Queen Tay Tay, you just… know).

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