“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup

viral french football ad

Screengrabs from the video

Some have labelled it one of the best advertisements they’ve ever seen, while others have lamented the need for such advertising in the first place.

Whichever way you slice it, an ad featuring the French women’s football team has got plenty of people talking ahead of the 2023 Fifa Women’s World Cup.

The ad was created by the agency Marcel for French telecommunications company Orange, which sponsors the national team, in June, but has recently garnered much more attention after doing the rounds on TikTok, Reddit and Twitter.

The two-minute-long clip begins with a montage of what appears to be the skillful play and goal-scoring of players from ‘les Bleus’, the French men’s football team, including Antoine Griezmann and Kylian Mbappé, set to dramatic music and commentary.

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