Image: Activison Blizzard
article-article-body
Ad Standards has rejected a complaint that a billboard advertisement for Diablo IV is offensive to Christians or reminiscent of “the hell” Melbourne went through during COVID-19 lockdowns.
Releasing back in June, Diablo IV is one of the biggest games of 2023. According to publisher Activision Blizzard, it hit US$666 million in sales within five days of release.
Hell is a consistent theme throughout the entire Diablo series, so its played a large role in the marketing leading up to the latest instalment in the franchise.
‘Welcome to Hell’ billboards have been dotted over the world, including in Australia and the US.
Handpicked for you
Ad Standards rules against ‘offensive’ Milkrun-Do You F*****g Mind collab
An advertising collaboration between Milkrun and the Do You F*****g Mind podcast was removed for using 'offensive' language.
The 10 most complained about ads of 2021
Ad Standards has revealed its most complained about ads in 2021, with a Crazy Domains ad depicting a man urinating against a building taking the top spot.
COMMENTS
Reader comments will be back online shortly. In the interim send us any tips or feedback via news@smartcompany.com.au.