Source: Unsplash/Denny Müller
Junk food advertising could disappear from Australian children’s entertainment platforms in a bid to stamp out childhood obesity.
Marketing of unhealthy foods would be prohibited from 6am to 9.30pm on TV and radio broadcasts, while ads on social media and online sites would be banned outright, under a proposed bill to be introduced to parliament on Monday by independent MP Sophie Scamps.
However, print or outdoor advertisements, marketing as part of sports sponsorships, and content shared by food and beverage companies on their own channels would not be impacted.
“Our children are exposed to over 800 junk food ads on TV alone every year, and there is a direct link between those ads and childhood obesity,” Dr Scamps said.
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