Study finds 66% of Australians want junk food ads banned, but there’s a silver lining for small business advertisers
Two in three Australians agree that junk food advertising should be banned during children’s viewing hours, according to an Australia Institute study.
Is your ad actually working? Here’s how you can track brand recognition
In the world of advertising, brand recognition can mean the difference between your business being front of mind for your audience, or just another fish in the sea.
Adidas sports bra ad featuring bare breasts banned after watchdog receives complaints
The Adidas campaign, which ran across Twitter and as physical posters, featured images of the breasts of dozens of women, designed to show “how diverse breasts are”.
Why social activism can sometimes benefit a brand’s apolitical rivals
Weighing in on a divisive issue becomes a calculated risk. Customers may stop buying a brand if it supports the “wrong” side of an issue, or supports it in the wrong way.
How this campaign is using $876,000 bottles of hand cream to help working mothers
The hand cream campaign will urge companies to engage with their female employees on the ways motherhood and career progression can work together.
Samsung ad slammed for promoting “unsafe” night running for women
A video campaign launched by Samsung has been slammed widely across social media after depicting a woman running freely at night.
How to spot “fake social media influencers”, according to a ‘Byron Baes’ social strategy expert
Byron Baes star Alex Reid explains how small businesses can get the most from working with social media influencers and better understand their audience.
Advertising titan bans influencers from retouching their photos
Ogilvy UK has banned staff from working with influencers who digitally alter their faces or bodies for brand campaigns, in a bid to tackle the insidious harm social media can cause to the body image of young people.
Why the ACCC is suing Meta over crypto scam ads, and what it could mean for digital platforms if it wins
The ACCC alleges Meta failed to take sufficient steps to stop displaying scam cryptocurrency ads on Facebook in 2019, even after receiving complaints.
The six best Super Bowl ads for 2022
These television commercials scored a touch down, says advertiser Adrian Falk.
The 10 most complained about ads of 2021
Ad Standards has revealed its most complained about ads in 2021, with a Crazy Domains ad depicting a man urinating against a building taking the top spot.
Federal Court fines Employsure $1 million over misleading ads
One of the country's largest workplace relations advisors has been fined $1 million by the Federal Court for giving the false impression it was affiliated with a government agency.