Behind the making of the viral Heinz x Absolut collab and the branding lessons for SMEs
By harnessing a popular TikTok trend, celebrity appeal and the nostalgia of both brands the collaboration honours the history and values of both brands. A key ingredient in any delicious collaboration.
Blink and you’ll miss it: Melbourne startup’s F1 branding swapped out ahead of Australian Grand Prix
Despite shelling out for naming rights, Stake.com branding is unlikely to take prime position on the Alfa Romeo F1 team's cars or uniforms in the next few days.
Very funny: The brands firing out pranks on April Fools’ Day 2023
Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.
Planet 13 is the ‘Apple Store’ of cannabis dispensaries, and Australia can learn from it
A look inside Planet 13, the biggest dispensary in the world, and how it sanitised cannabis with the power of marketing and convenience.
Five easy and practical branding tips to scale your business
Here are five simple, practical ways to leverage your brand and create meaningful habits for competitive advantage against the bigger players.
These four simple things can increase the value of your brand
Start doing these simple things today and over the next year and watch the value stored in your brand overflow.
The most complained-about ads of 2022 are pretty tame compared to last year’s
With 42 complaints, this year's most complained-about ad would have only landed in eighth place in last year's standings.
“All retail is experiential”: Smart50 winner July opens third Melbourne store
July co-founders Athan Didaskalou and Richard Li discuss the benefits and beauty of experiential retail — a field they expect to boom in the coming years.
Khloe Kardashian spruiked this Aussie founder’s product to 15 million viewers. Here’s what she learnt about influencer marketing
After Khloe Kardashian posted an Instagram reel about Tara Simich's Mermade Waver, sales surged globally almost immediately, and most of the stock was wiped from the shelves.
‘It’s called Dumbledore’s office’: LEGO’s magic in viral letter is a lesson for every brand that cares about reputation
A handwritten note from the head of LEGO in the UK to a seven-year-old boy who asked the Danish toy giant for a job has gone viral in an unintentional reputational masterstroke.
Fossil fuel companies provide just 3.5% of sport sponsorship dollars, meaning they have more to lose than athletes
Sporting bodies won't find it hard at all to move on from coal, gas and oil sponsorships. Fossil fuel companies, however, will certainly miss sport.
“Farfetched”: Why Kanye’s court case against a Melbourne burger joint will likely fail, says lawyer
Controversial American rapper Kanye West, legally named Ye, has taken his battle with a diehard fan who owns a Melbourne burger joint to the Federal Court.