Gelato Messina hands out Matildas-inspired scoops as World Cup heroism provides a marketing free kick

Australia may have avoided an extra public holiday at the conclusion of the 2023 Women’s World Cup, but Gelato Messina offering free scoops in honour of the Matildas shows there’s still much for football fans and businesses to celebrate.

Gelato Messina announced it would hand out free scoops of its limited-edition Bestie Goals gelato on Monday, providing another sugar hit to supporters of the record-breaking women’s football squad.

The promotion entitled customers to one free scoop, with the offer available while stocks last.

“It’s not often we do free scoops,” the dessert chain wrote online.

“But the Matildas have made history with what they’ve done for women’s sport, bringing our nation together and just absolutely bossing it as a team.