Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blo…
Michel Hogan is an independent brand counsel. She advises organisations on the risk to their purpose and values or making the wrong promises — with a robust, resilient brand as the result. You can find Michel at michelhogan.com, follow her on Twitter and LinkedIn. Her ebook, Between Making Money and World Peace, is now available.
Maybe Elon Musk is writing a script for a movie called ‘How To Make $44 Billion Disappear’. And in the latest scene, the bad guy takes a blo…