Source: BRITTA PEDERSEN/POOL/AFP VIA GETTY IMAGES
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Elon Musk announced this week that Twitter, the once-beloved, quickfire social media platform, will soon be rebranded to X Corp, and completely overhauled into an ‘everything’ app. Leaving aside the fact that being ‘everything to everyone’ is rarely a great idea, and that this appears to be less of a rebrand and more like a Beyoncé ‘Lemonade moment’ (without the feelgood empowerment), here are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand.
Rebranding is not actually about you
For Musk, given poor old Twitter hasn’t been in good brand health for a time (especially since his takeover late last year), it’s fair to say brand perception and reputation isn’t so great.
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