Melissa Packham

There are a few key aspects it appears Musk has forgotten about that are essential when undergoing a rebrand. Here's what SMEs can learn from it.

Hey Tiger’s closure highlights some important reminders for budding social entrepreneurs as well as SMEs, on how to strategically strike the balance between purpose and what is commercially sound.

A chunk of the world's most powerful marketers have indicated that brand strategy is their number one marketing capability.

The decline of Target can teach other businesses with multiple brands what not to do. And a key lesson is to never abandon a successful marketing strategy.