Australia’s biggest rebrand fails as the BOM backtracks on $200,000 new name
Here are four of the biggest rebranding fails in Australia’s (and New Zealand’s) history.
Why the BOM’s attempt to rebrand itself as the Bureau was a marketing disaster
In a week where we have seen two deaths and thousands of people displaced by floods, the Bureau of Meteorology has got its timing badly and critically wrong.
Why the founders of Who Gives A Crap want you to have a Good Time in the bathroom
After more than two years of development, the founders of Who Gives a Crap launched the Good Time range of shampoo, conditioner and body bars last month.
Green energy dominates FutureBrand Index, with Apple pushed out of the top five for first time
Clean energy giant NextEra Energy claimed the top spot on the index, followed by Reliance Industries and electric battery innovator CATL.
Heinz, Twinings and Gordons: The Queen’s favourite brands face rebrand headache
The Queen's favourite household brands — from tea to wet weather coats — could be faced with a rebrand after her death last week left a small regal part of their branding null and void under a centuries-old convention.
How to use customer reviews to drive better business results
Customer reviews are a way to build trust in your brand and help us to turn that brand trust into measurable ROI through increased web traffic, sales, revenue and, eventually, long-term loyalty.
Sustainable business and the path to taking your relationship with customers beyond the point of purchase
Smart50 Awards guest judge Michel Hogan talks sustainable business and how companies can get it right.
What businesses can learn about branding and culture from this offshore drilling PR misfire
A great business idea or strategy that’s poorly designed or doesn’t pull on a cultural thread won’t fly.
“Racist asshats”: Whittaker’s Maori label backlash prompts outpouring of support
Whittaker's new Maori label has been compared to the "forced mandated injection" by some disgruntled customers rejecting the celebration of New Zealand's diversity.
Johnny Depp is back as the face of Dior. Is it a branding masterstroke or disaster?
Actor Johnny Depp has reportedly signed a seven-figure deal with international fashion company Dior just months after a high-profile defamation case heard abuse allegations from his ex-wife.
Want a successful influencer marketing strategy? Follow these three steps
Planning and executing your influencer marketing strategy isn’t always easy, but it can grow your business exponentially when done correctly.
How brands can appeal to Gen Sober, as non-alcoholic options prove to be more than a fad
Dry July may be over, but for many Aussies ditching the bottle is no longer a once-a-year pledge.