SOurce: Unplash/Souvik Banerjee.
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Say you are looking for a new job. You head to LinkedIn to spruce up your profile and look around your social network.
But who should you reach out to for an introduction to a potential new employer? A new study of more than 20 million people, published in Science, shows that your close friends (on LinkedIn) are not your best bet: instead you should look to acquaintances you don’t know well enough to share a personal connection with.
The strength of weak ties
In 1973, the American sociologist Mark Granovetter coined the phrase “the strength of weak ties” in the context of social networks.
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