Source: AAP Image/Dan Himbrechts
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As businesses emerged from lockdown fatigue in 2022, they experienced a swathe of new challenges, from skills shortages to managing workforce isolation and downtime. Some businesses were revived and made their mark, while others attracted the wrong kind of media attention for their operations.
So here’s a round-up of the PR wins and sins of 2022.
The sins
Ultrafast delivery crash
This year became somewhat of a grave site for companies attempting to recover from the pandemic, or those scraping by or trading on unsustainable business models. Deliveroo announced late this year it was closing its Australian operations, which came as the hospitality sector criticised its margin demands and the treatment of the delivery workforce.
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