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Twitter has become a digital hotbed of chaos ever since new owner Elon Musk took the reigns. From advocating free speech and then banning comedians for ‘impersonating him’, to declaring a US$20 charge for Twitter Blue and then negotiating down to US$8, things have not been particularly stable.
In addition to waves of users threatening to leave the platform, Twitter has become a headache for PR and social media professionals who have to advise clients on what to do about an unstable platform with a questionable future.
On the one hand, according to Musk, there are more people using Twitter than ever.
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