Are people more risk averse post-pandemic? Here’s how uncertainty actually affects customer behaviour
While the likelihood of something happening does affect customer decisions, what decision is made depends on whether the outcome is likely to be positive or negative.
Hero Packaging is forecast to hit $14 million in revenue by 2024. Here’s how a marketing strategy focused on community building is making that happen
Founder Anaita Sarkar explains how Hero Packaging's marketing strategy has the company on track to record a whopping $14 million in revenue by 2024.
Top five ways businesses can increase their close rate
Businesses spend a lot of time and energy generating leads, but that's only the first step in the sales journey. Once the leads start coming through, how can you close the sale?
My biggest mistake: Abigail Forsyth, co-founder of KeepCup
Abigail Forsyth explains what happened when she tried to launch a new KeepCup product at the wrong time, and how the business is getting back on track.
Why you need to engage with your customers on their terms, not your own
The businesses that will succeed today are those that will put customers in the room when making decisions, and be brave enough to involve them.
Why Muscle Nation is adding a $100,000 giveaway to its Black Friday offering
With Black Friday weekend just around the corner, Muscle Nation is going above and beyond for its community of customers. Here's why it's "a no-brainer".
Why customer loyalty programs can backfire, and three ways to mitigate the boomerang effect
When members of customer loyalty programs experience service failures, they get more upset than non-members. Here's how to mitigate the damage.
UK oven brand Gozney stops taking orders for the Dome after selling $10 million worth in eight hours
UK oven maker Gozney has released its latest wood-fired oven in Australia, selling out in eight hours and making $10 million in sales.
Undercover boss: How to mystery shop your business to improve results
A clear methodology for capturing data, setting higher benchmarks, and motivating staff to constantly improve.
Hold your ground: Why valuing your price point is more successful than discounting
We’ve all heard the dreaded sentence: “Is that the best price you can do?”. This is how you move the conversation beyond dollars.
Three steps for building an effective client referral strategy
Customers from client referrals close faster, are more forgiving in negotiations and tend towards greater loyalty. Here's how to get them.
Why your 80s-era phone sales strategy isn’t working
Your cold-call sales strategy is based on a social obligation from last century. It's no longer proper manners to answer the telephone.