Anna Mackenzie, Author at SmartCompany

cold call

How I got over my fear of cold calling and trained myself to sell

The author landed a job at a recruitment agency where she had to train herself to get over her debilitating fear of cold calling.

weeds and clouds women

We invested in bra tech startup The OneTwo to build a virtuous cycle for women-led businesses

Women are more likely to invest in women-owned and led businesses, and so we knew we wanted to put our money where our mouth is and find a way to start writing cheques.

weeds and clouds women

Why getting stuck in the weeds or the clouds could mean startup stagnation

When you’re in the weeds you’re focused entirely on what’s in front of you. When you’re in the clouds, you see the big picture.

Anna Mackenzie

Why startup founders should never forget the power of one in business

Sometimes instead of dreaming big, it pays to think small.

Anna Mackenzie

Many founders have a fear of success. Why aren’t we talking more about it?

The fear of failure follows entrepreneurs around like a shadow. But what’s not spoken about enough is many founders’ deep-rooted fear of success.

black-friday-marketing click frenzy

Black Friday: How to make the shopping holiday work for your brand

lady-brains podcast hosts Anna Mackenzie and Caitlin Judd chat with digital marketing and e-commerce expert Gabriella Singh about how retailers can make the holiday work for their brand.

lady-brains

A lesson in showing up: How the lady-brains podcast secured a partnership with Afterpay Australian Fashion Week

"If you continue showing up, you will get noticed. Be consistent and opportunities will come your way," writes lady-brains podcast host Anna Mackenzie.

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