Sell, sell, sell! Five lessons in how not to sell from interactions with car salespeople
"People are not just a sale or a means of revenue. They want to feel like their needs are met through your product."
Sales versus marketing: Which is the better strategy for startups?
Regardless of how innovative a product is, traction is vital to building a customer base. But should startups be sales- or marketing-driven?
Shootsta’s client roster includes Deloitte, Coles, Samsung and DHL: Here’s how it won 100 clients last year
Many enterprise technology companies have seen significant success from investing in sales early and scaling it with the business.
Why business owners should check in on their sales teams this R U OK Day
Many salespeople are struggling, not just to meet their sales targets, but to learn how to adapt and handle a whole new world of selling.
How a career in sales can be a ticket to a better life for women
How sales leadership careers can empower women to rise up the corporate ladder and enhance their earning potential.
The pandemic has exposed 11 likely gaps in a business’ sales system: How many sound familiar?
Having engaged with 300 leaders, I’ve learnt where their sales teams have been exposed and left wanting during the crisis.
Australia re-opens: Seven ways to increase the likelihood customers will return to your store
As Australia starts to 're-open' retail stores, restaurants and workplaces, a key question everyone is asking is whether customers will follow.
Target’s inevitable decline: Why Kmart, not COVID-19, led to the retailer’s woes
Target's decline to Kmart was inevitable: risky branding confused shoppers, and the COVID-19 pandemic was the final nail in the coffin.
Facebook and Instagram launch ‘Shops’ marketplace where retailers will sell directly to consumers
Social commerce is about to get a whole lot more social, with Facebook announcing the launch of its marketplace offering Facebook Shops.
How to lose customers: Why you shouldn’t offer free services during COVID-19
When businesses and startups give away their products and services for free, they are undermining their value and likely pushing away customers.
Bigger kitchens, better delivery: Why COVID-19 will change hospitality for the better
The COVID-19 pandemic has put a strain on the hospitality industry's business models, however, it is also paving the way for positive transformation.
Open for business: How to keep selling and doing business during COVID-19
Remember as the old saying goes, necessity is the mother of invention. So how can we keep selling and doing business during COVID-19?