The X-traordinary makeover of Twitter: Three ways Musk’s gamble plays out

It’s been nine months since Elon Musk bought Twitter.

Just when you thought he might have enough on his plate, Elon has swooped in to rescue the Twitterverse. Yep, in between launching rockets and digging tunnels, he’s taken on another seemingly impossible task – turning around the cash-burning bird app.

The turnaround journey has been tumultuous to say the least:

• Significant layoffs
• Product issues
• Competition from Meta with the launch of Threads
• A rebrand to “X.com”

Reports have suggested that Musk’s Twitter investment has so far been a dud, with the bird app’s valuation halving since he took ownership.

I was curious, so I decided to crunch the numbers.