How the Matildas won the hearts of Aussie supporters – and the internet

At the outset, I would like to make a confession: I am not a football (or what the denizens call “footy”) fan. But before you come after me with bricks and bats, let me make another confession: it’s hard not to get swept away by the unmatched excitement that I see around the 2023 FIFA Women’s World Cup and especially the support around the home favourites Matildas. 

World Cup fever is everywhere – from the city centres to local bars and restaurants, and even the SmartCompany office. But that’s not all. The Matildas and their supporters are also breaking the internet.