Iconic entrepreneur and beauty brand Poppy King to make a comeback after 20 years

Poppy King was THE entrepreneur of the 1990s. She launched her iconic lipstick business fresh out of high school, and rode the wave as a media darling all the way to Young Australian of the Year. But then it came crashing down, spectacularly. King moved to New York, far from the gaze of the business press and former business partners.

But now, more than 20 years on, she’s exclusively announced to Curveball she’s returning to Australia with an exclusive new range.

“It’s nothing short of an Australian small business fairytale that’s about to unfurl,” King offers proudly.

King’s journey – from an 18-year-old entrepreneur, to leading a global cosmetics brand, and rebuilding after a very public bust – has taught her a lot about articulating a vision and keeping it together when it all falls apart.