Design sprints: Innovation accelerator or innovation theatre?
Design sprints are an attractive option for teams pressured to innovate cheaper, better and faster. But one of the three needs to take precedence.
Nathan is the founder of customer-driven innovation and growth firm Methodry and author of Innovator’s Playbook: How to create great products, services and experiences that your customers will love. He is one of the world’s leading design thinking practitioners, and a former partner of design thinking for KPMG.
