Seven questions to ask before hiring an SEO expert
Google offers a list of questions you can ask any SEO consultant or agency before hiring them, but this guide takes those questions even further to ensure you find the best fit.
Google is now penalising sites for publishing ‘unhelpful’ content. Will your page rankings suffer?
Google has released a new, site-wide ranking signal that rewards sites that publish satisfying content and penalises those that don’t.
Is SEO dead? No, but business owners can use it more effectively
At best, SEO is a fantastic marketing tool to increase traffic to your website and build brand awareness. At worst, SEO is a money pit that compromises your brand and website for the sake of the algorithm.
SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust
When used for your content creation, the EAT model can significantly transform your website visitors' experience and positively impact your Google rankings.
SEO explained: How to improve your website’s ranking in 10 steps
Think about Search Engine Optimisation (SEO) as Monopoly: the aim of the game is to get as much real estate as you can. These 10 steps show you how.
Six ways to organically increase traffic to your website
Growing website traffic can often seem like a chore, but there are some really easy ways to grow your website traffic organically.
Coronavirus and SEO: What does the pandemic mean for search?
How is COVID-19 affecting search engine optimisation? Should small businesses continue their SEO efforts in the face of the pandemic?
Why this digital marketing expert says SEO is dead
Search engine optimisation has been a prominent strategy in marketing plans for over 20 years. But the truth is, SEO is dead.
Digital8’s Joe McCord on how to improve local SEO for your small business
One of the best ways to ensure your company website is hitting all the right notes to maximise its search results is through local SEO.
How the third-party cookie crumbles: Google Chrome change to force ad strategy rethink
Online marketers will soon need a new strategy to track website visitors as Google Chrome prepares to phase out third-party cookies by 2022.
Google has updated its search algorithm: Say hello to BERT
Google’s latest algorithm update, dubbed BERT, represents the biggest alteration to its search function in the last five years.
Ahead of the Local Pack: Don’t underestimate the power of Google My Business
Whether you’re a small or large business, a local SEO strategy prioritising your Google My Business profile is extremely important.