“Unacceptable”: DoorDash to cough up $2 million for breaching spam laws
Food delivery platform DoorDash broke Australian spam rules by sending over one million texts and emails to its customers and prospective contractors.
Matildas prove value of women’s sport sponsorship, but what about local clubs and players?
The Matildas keep smashing records, proving that businesses are wise to sponsor elite sporting events like the FIFA Women's World Cup. But to help girls and women get to that stage, support is still needed at the community level.
Privacy and first-party data: How to make ethical targeting possible
Can marketers put first-party data to work without compromising customer privacy? With ethical targeting, it's possible.
“Genuinely brilliant”: Experts weigh in on the viral French football ad ahead of Women’s World Cup
An ad featuring the French women's football team has gone viral ahead of the 2023 Fifa Women's World Cup. We asked advertising experts why it works.
Are Meta, Instagram and TikTok shadow banning certain brands? Chouchou Intimates thinks so
Chouchou Intimates says it is only able to attract new customers via ads, which Meta is happy to push, but then not supported by showing them the non-sponsored content.
Ad Standards says hell is a ‘fictional location’ and not Melbourne in response to Diablo IV billboard complaint
Australia's Ad Standards has rejected a plea to ban Diablo IV billboards, that says the ads are satanic and bring up memories of Melbourne lockdown 'hell'.
Proposed bill pushes for ban on junk food ads aimed at kids
Marketing of junk food would be prohibited on TV and radio, and ads on social media under a proposed bill by independent MP Sophie Scamps.
ACCC sounds alarm as report finds 81% of influencer posts potentially misleading
Inadequate disclosures of sponsored content by influencers and a lack of advertising transparency are among the key concerns included in the ACCC's latest analysis report.
Dylan Mulvaney’s Bud Light furore and four other brand partnership firestorms
Influencer and trans woman Dylan Mulvaney promoted Bud Light beer on their social media and received vicious backlash from the conservative public.
Very funny: The brands firing out pranks on April Fools’ Day 2023
Another April 1st, another chance for brands big and small to do some funnies! Check SmartCompany's wrap of some of April Fools' 2023 fakes.
Google’s advertising mistake cost it US$100 billion. Who’s to blame?
When an advertisement goes terribly wrong who’s to blame? That surely must have been the question at Google after the launch of its new AI tool Bard.
To the male tech CEOs, stop banning us from advertising women’s underwear
Australian sustainable underwear brand Nala continues to be banned from advertising on some of the largest tech platforms in the world. It's had enough.