Aussie artist slams Temu for $14 “stolen” blanket design that would cost her $60 to make

An Australian visual artist has issued a rallying call on Instagram for consumers to back small design businesses, after she discovered e-commerce giant Temu was selling items that look identical to her designs, for a fraction of the price. 

In a viral Instagram reel, Melbourne-based Kelsie Cosmic shared how she discovered the apparent copycat items after seeing a festival goer in a shirt and shorts set, featuring colourful illustrations of mushrooms. 

When Kelsie searched the Temu website, a blanket in the same psychedelic pop art-inspired design also appeared in search results. 

“So they’re not only selling my print on the shirt and shorts combo, but they’re also selling it as a blanket,” she told her more than 45,000 followers.

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A post shared by ✨ Kelsie Cosmic ✨ (@kelsiecosmic)

Kelsie goes on to explain that the blanket listed on Temu was priced at $14, whereas it previously cost her approximately $60 to make her own blankets, excluding GST and shipping costs.