Providoor returns, new owner asks holders of $4.4 million in gift cards to step forward

providoor

Image: Providoor

High-end meal delivery service, Providoor, is back from the dead with a new owner and slightly different business model. It has also addressed the $4.4 million worth of outstanding gift cards with SmartCompany.

The Providoor brand has been acquired by Sam Benjamin – founder and managing director of Seventh Street Ventures. Benjamin is also behind Brag Media, Rolling Stone Australia and gourmet food test-platform, Kaspa.

Benjamin reportedly acquired the brand — including its social media accounts, domains and customer database — on April 2023. Providoor was then handed to liquidators by May 1 after three years of operation.

Providoor was launched in Melbourne by chef Shane Delia in 2020 as a response to the COVID-19 pandemic.

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