(L-R) Sock Drawer Heroes founders Erin Spencer and Bec Cerio. Source: Channel 10
A social impact investment stole the spotlight in the finale of Shark Tank Australia, with $60,000 in funding from Catriona Wallace providing Sydney business Sock Drawer Heroes with welcome support.
Sock Drawer Heroes is a trans and queer-owned retailer specialising in clothing, underwear and accessories for the transgender and non-binary community.
It is led by business and life partners Bec Cerio and Erin Spencer, who have been married seven years.
The venture focuses on products that affirm the wearer’s gender identity, helping them feel more comfortable in their own bodies.
Chest binders, singlet-like garments designed to compress and flatten breast tissue, are among the business’ biggest sellers.
Handpicked for you
Shark Tank Australia recap: $300,000 for 35mm Co. a picture-perfect deal
COMMENTS
Reader comments will be back online shortly. In the interim send us any tips or feedback via news@smartcompany.com.au.