KX Pilates eyes global expansion as it celebrates 100 studios

Australian brand KX Pilates (KX) has opened the doors to 100 reformer pilates studios, making it the first Australian brand to achieve this milestone.

Founded by fitness entrepreneur Aaron Smith, KX Pilates opened its first studio in Melbourne in 2010 and now spans across 100 studios in Australia and the broader Asia Pacific region, including New Zealand, Indonesia, China and Taiwan, and is soon to launch in Singapore. 

KX Pilates combines traditional reformer pilates principles with progressive techniques to curate full-body workouts and has a mission to bring reformer pilates into mainstream fitness. It counts six international studios and 94 Australian-based studios in its franchised network, with Noosa taking the title as the 100th location. 

In 2023, a further 15 new studios are on the cards, and 2024 is forecasted to be bigger than ever for the global business.