Fake Hog’s Breath Cafe Instagram account confuses diners, draws new attention to small business protections online

The short and seemingly random life of an Instagram account satirising Hog’s Breath Cafe has highlighted how easy it is for social media users to misrepresent major brands, drawing new attention to the ways small businesses and franchisees can defend their online presence.

In late July, Instagram account @hogsbreathorange, presenting as the legitimate account for the Orange franchise of the steakhouse chain, began posting images with bizarre and politically pointed captions.

“How many different types of meat can ya spot here?” asked one caption, underneath a photo of a Hog’s Breath Cafe meal.

“A: Heaps!! Delicious too. The woke left mob will try to ban us,” the caption concluded.