Sleepwear startup targets plus-size sector, challenges other brands to think big

Hank & Hera, a Sydney-based luxury sleepwear startup, believes it is breaking new ground in the fashion industry, launching a range of body-positive inclusive nightwear.

The brand aims to set itself apart by offering one of the most extensive size options in the industry — from sizes four to 34.

Inspired by her experiences as a plus-size woman, Hank & Hera founder Philippa Giles created a brand that caters to women regardless of size.

“Every woman deserves to feel like a goddess, regardless of size,” said Giles.

She shared that despite increased discussions around inclusive fashion and the average Australian woman being a size 14-16, the size-inclusive fashion market remains underserviced, especially in the premium space.