Disney’s century of magic-making was built on hard-nosed business tactics

As the company embarks on its second century, it’s crucial for consumers to see the conglomerate for what it truly is, beyond the enchantment it offers, and to consider its implications for society and the entertainment industry.

From its origins in innovative animated filmmaking, it evolved broadly into children’s entertainment and survived the passing of founder Walt Disney, while showing remarkable resilience as television and later digital streaming revolutionised entertainment.

Disney’s longevity and global influence can be attributed to a simple but effective strategy: a commitment to cultivating lifelong consumers.