Source: Inside Franchise Business Executive
American chain Planet Smoothie has opened its first two Australian stores, both in suburban Melbourne.
Kahala Brands, the franchisor and owner of the Planet Smoothie brand, has collaborated with the Docklands-based Smoothie Group to expand into Australia. The company plans to open an additional location in the second quarter of next year.
Wally Ibrahim, CEO of Smoothie Group, believes Australian consumers are looking for a broader range of options and a high level of customer service.
“Planet Smoothie is simply a fun brand that everyone loves,” he said. “The option for customers to customise their smoothies and add in Blasts is something that really hasn’t been explored at a national retailer level in Australia, and I am excited to see how these options resonate with the Australian public.
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