Source: Unsplash/Hannah Busing
By Nathan Furr and Kate O’Keeffe
Compared with startups, established corporations have many resources and capabilities that ought to give them a substantial lead: products, customers, operations, licenses, distribution, marketing, and capital. But too often a couple of misfits with a laptop manage to steal a corporation’s lunch. Why? Because corporations lack one critical ability: the entrepreneurial muscle to take an idea from small to big, from zero to one. If its idea is radical enough and sound enough, a start-up can disrupt an incumbent’s value chain.
Leaders try to respond by creating their own corporate ventures, but those typically lack entrepreneurial qualities because they are staffed by people trapped inside the regime.
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