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Jordyn Evans, the founder of spice business Mingle Seasoning, says social media can be a powerful tool for growing brands — and she is putting her money where her mouth is, so to speak, by tapping into trending topics of TikTok to inspire her company’s latest flavour combinations.
Mingle Seasoning was founded in 2016 while Evans was cleaning out her kitchen pantry and discovered that the seasoning she had been using contained nasty ingredients. It was then and there that she decided to shake up the spice aisles with healthy seasoning with lots of flavour.
As well as being stocked in more than 2,000 stockists across Australia, Mingle Seasoning has recently secured a $1.5
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