Outland Denim founder James Bartle was one of several brands that boycotted the 2022 Ethical Fashion Guide. Source: Inside Retail.
Purpose-driven retail group Outland Denim has international expansion firmly in its sights, as it brings Melbourne-founded Nobody Denim into its growing stable of brands and embarks on its third equity crowdfunding campaign.
Expressions of interest in the Birchal campaign opened on Tuesday morning for Outland, which was founded in 2011 by James and Erica Bartle. The founders will be seeking to add to the almost $900,000 raised in 2021 and $1.3 million raised in 2020.
On Monday, CEO and co-founder James Bartle emailed the company’s subscribers to share news of the Nobody addition and the new fundraising effort, declaring the Outland’s “new chapter begins today”.
That chapter now includes the Outland and Nobody denim brands, as well as its third-party manufacturing service Maeka Standard and its textile waste solution Huskland.
Handpicked for you
How brands like Who Gives a Crap and Heaps Normal benefit from purpose-led PR
COMMENTS
Reader comments will be back online shortly. In the interim send us any tips or feedback via news@smartcompany.com.au.